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Latest New Product Development Benchmarking Study Underway
ANCASTER, CANADA-June 12, 2002-Dr. Robert G. Cooper and Dr. Scott J. Edgett, leaders in the field of new product development,
have commenced a much anticipated benchmarking study in partnership
with the American Productivity and Quality Center (APQC).
The study titled, Improving New Product Development
Performance and Practices, is a collaborative learning project that
will examine the critical success factors and best practices that
companies have used to maintain leadership in their industries.
Acting as subject matter experts, Cooper and Edgett will study leaders
in new product innovation including Air Products, Dow Corning, Exxon
Mobil, Kraft, and Maytag. "I'm looking forward to working with
APQC over the next four months to explore current best practices
in leading organizations" said Dr. Cooper.
The comprehensive study will examine the link between
new product drivers and measures of new product performance including
exploring new product strategy, new product process, voice of customer,
portfolio management, culture, and organizational approach. Thus,
it will provide participants with in-depth benchmarking of best
practices in new product development.
The study is the latest in a series of benchmarking
studies conducted by Cooper and Edgett, and is invaluable to organizations
seeking organic growth through product innovation. "This study
provides an excellent opportunity for us to update our extensive
benchmarking data", said Dr. Edgett.
The study's findings will be released in October
2002.
About Product Development Institute
Product Development Institute (www.prod-dev.com)
is dedicated to helping companies improve their approach to new product development
and portfolio management. Led by internationally recognized experts in the field
of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives
and managers with a wide range of products and services aimed at improving companies'
new product success rates. Cooper and Edgett have worked with more than 800
businesses, including most Fortune 500 companies, and have compiled the largest
knowledge base on product development best-practices in the world.
For further information please contact:
Scott J. Edgett
Product Development Institute
Tel: +1 905 304 8798
edgett@prod-dev.com
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