New Breakthrough Ideas Seminar - A Learning Opportunity for New Product Developers

ANCASTER, ONTARIO, CANADA - January 6, 2003 - For organizations looking to enhance their new product development (NPD) programs, the Product Development Institute (PDI), today announced a new seminar for 2003: Generating Breakthrough New Product Ideas.

Developed and delivered by Dr. Robert G. Cooper the foremost world expert in NPD, this highly interactive, and knowledge filled seminar is designed to provide the latest approaches to the "fuzzy front end" of new product development, and is based on more than 20 years of best practice research in NPD.

This seminar is specifically designed to provide organizations with practices for generating more "winning ideas", critical for new product success. "Don't count on your mediocre idea turning into a winner," said Dr. Cooper. "You must have a breakthrough idea if you want to hit a home run!"

In addition to examining how to generate great new product ideas, the seminar will cover how to select product winners, and then develop a winning value proposition and sharp product definition.

Dr. Cooper will also continue to deliver the highly acclaimed "Winning at New Products" seminar through 2003.

The schedule for PDI's Conferaction™ Seminars for spring and summer 2003 is as follows:

February 4 - 5: Winning at New Products, Orlando, Florida
March 11 - 12: Successfully Implementing the Stage-Gate^® Process: The Critical Challenge, Orlando, Florida
April 9: Generating Breakthrough New Product Ideas, Tampa, Florida
April 10: Technology Developments, Platforms & Fundamental Research Breakthroughs: Managing for Profitable Results, Tampa, Florida
May 13 - 15: New Product Portfolio Management: Designing and Planning for Successful Implementation, Chicago, Illinois

For further information, contact:

Nabeela Ratansi
Product Development Institute
Tel: +1 905 304 8798
ratansi@prod-dev.com