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The Product Development Institute Releases Portfolio Management
for New Products, Second Edition
ANCASTER, ONTARIO, CANADA -December 21, 2001-The Product Development
Institute, today announced the release of Portfolio
Management for New Products, Second Edition, by Dr. Robert G. Cooper and Dr. Scott J. Edgett, internationally recognized experts
in the field of new product development and co-founders of the company.
The book studies portfolio management strategies utilized by numerous
companies, and examines the best strategies for successful portfolio
management. It has been hailed by practitioners as: "A must-read
for the business executive", Dr. Robert S. Wood, Director of
Research Planning, Rohm and Haas Company, and "A great book
for anyone wanting to develop winning new products", Charles
S. Coffey, Executive Vice President, Business Banking, Royal Bank
of Canada.
The book discusses the four goals of portfolio management: maximizing
portfolio value, achieving portfolio balance, aligning the portfolio
to strategy, and selecting the right number of projects. It also
outlines common issues and pitfalls organizations encounter when
implementing a portfolio management process. Finally, the book develops
recommendations and design techniques for organizations to achieve
successful portfolio management.
About Product Development Institute
Product Development Institute (www.prod-dev.com)
is dedicated to helping companies improve their approach to new product development
and portfolio management. Led by internationally recognized experts in the field
of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives
and managers with a wide range of products and services aimed at improving companies'
new product success rates. Cooper and Edgett have worked with more than 800
businesses, including most Fortune 500 companies, and have compiled the largest
knowledge base on product development best-practices in the world.
For further information please contact:
Scott J. Edgett
Product Development Institute
Tel: +1 905 304 8798
edgett@prod-dev.com
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