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Dr. Robert G. Cooper and Dr. Scott J. Edgett Lend Portfolio Management
Expertise to Largest Business Resource Publication
ANCASTER, ONTARIO, CANADA - August 14, 2002-Dr. Robert G. Cooper and Dr. Scott J. Edgett's world recognized work in portfolio management
has been featured, along with works from other widely acclaimed
world experts, in the Best Practice portion of the recent publication
Business: The Ultimate Resource, a comprehensive reference source
for today's business leaders.
The featured essay titled "Managing New-product Portfolios"
outlines the four goals of Portfolio Management: Maximizing portfolio
value, Seeking portfolio balance, Strategic alignment of the portfolio,
and Picking the right number of projects. The essay goes further
and offers proven techniques for organizations to achieve each of
these goals. Finally, the essay stresses that a superior new product
development process is imperative for the successful implementation
of a portfolio management initiative.
Cooper and Edgett's work in new product portfolio management and
new product development process is based on over twenty years of
award-winning best-practice research.
About Product Development Institute
Product Development Institute (www.prod-dev.com)
is dedicated to helping companies improve their approach to new product development
and portfolio management. Led by internationally recognized experts in the field
of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives
and managers with a wide range of products and services aimed at improving companies'
new product success rates. Cooper and Edgett have worked with more than 800
businesses, including most Fortune 500 companies, and have compiled the largest
knowledge base on product development best-practices in the world.
For further information please contact:
Scott J. Edgett
Product Development Institute
Tel: +1 905 304 8798
edgett@prod-dev.com
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