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Product Development Institute Inc. and Stage-Gate Inc. Intellectual Property

These pages contain information on the trademarks and copyright protected artwork of Product Development Institute Inc. and Member Company Stage-Gate Inc., including logos, tag lines, product packaging and the content of this web site.

The Stage-Gate® brand, in particular, is one of the most recognized and trusted brands in the world. The trademark Stage-Gate is well-known for its long use in association with a best practice, high quality product innovation process. All of the trademarks of Product Development Institute Inc. and Stage-Gate Inc. share its reputation for standards of excellence, world-class performance and successful product innovation. Our trademarks help consumers identify the authentic products and services of Product Development Institute Inc. and member company, Stage-Gate Inc., and thereby serve to distinguish us from our competitors.

It is illegal to inappropriately use, identify, and/or reference the trademarks of Product Development Institute Inc. and Stage-Gate Inc., including the well-known Stage-Gate trademark, to promote competitive products or services. Words and/or images that are confusingly similar to our trademarks may also be illegal in such circumstances. The unauthorized use of any of our trademarks, or a mark that is confusingly similar to any of our trademarks, may lead consumers to believe that your product or service is managed, sponsored, or endorsed by Product Development Institute Inc. and/or, member company, Stage-Gate Inc.

Proper Use, Identification and Reference of our Intellectual Property
You may use, identify and reference our trademarks, logos, tag lines, artwork, packaging or the content of this web site for the purposes of academic research, articles, user testimonials and case studies provided you comply with the General Guidelines for the Proper Use, Identification and Reference of Intellectual Property. Your use must not mislead consumers as to any relationship with Product Development Institute Inc. and/or Stage-Gate Inc., including sponsorship, affiliation, or endorsement of your company, or your products or services.

Listing of Trademarks
As a result of our investment in research and innovation, we have created a portfolio of many valuable brands including Stage-Gate®, Product Development Institute®, SG Navigator™, SG Benchmarker™, Innovation Diamond™, Basic Eight Framework™ and many more. Below is a list of our trademarks, logos and artwork. The omission of a word, logo, tag line or art work from this list does not constitute a waiver of any and all intellectual property rights that Product Development Institute Inc. or Stage-Gate Inc., may have in them.

Trademark
Status
Descriptor
Product Development Institute
®
Institute: Product Innovation Research and Knowledge Development Institute
Stage-Gate
®
Business System: Product Innovation System utilizing stages and gates from Idea to Launch
SG Navigator
TM
Product: The complete set of intellectual property associated with the Stage-Gate System, in a website format
SG Navigator TD
TM
Product: The complete set of intellectual property associated with the Stage-Gate System customized for Technology Development, in a website format
SG Benchmarker
TM
Product: Product Innovation Performance Benchmarking and Profiling Analysis and Report
NexGen
TM
Business System: Next Generation Stage-Gate Product Innovation System
NewProd
TM
Research: Product Innovation Research Series
XPress
TM
Product: The complete set of intellectual property associated with the Stage-Gate® System customized for 3 Stage Projects, in a website format
Innovation Diamond
TM
Framework: World Class Product Innovation Program illustrating the four, integrated points of product innovation performance: Product Innovation Strategy, New Product Portfolio Management, Stage-Gate® System and Climate
Basic Eight Framework
TM
Framework: An approach which simplifies the creation of a sharp, early product definition
SG Implementation Framework
TM
Framework: An approach which organizes the critical factors for a successful Stage-Gate® System implementation into a practical illustration
SG Innovation Program
TM
Program Framework: A framework which simplifies the high level flow of information among the critical components of a world class product innovation program modeled on the Innovation Diamond
Winning at Product Innovation
TM
Tagline: Corporate Tagline


Listing of Trademarks with Logos

Below is a current listing of the logos and taglines associated with our products and services.


Trademark
Status
Descriptor
TM
Logo for Product Development Institute Inc.
Winning at New Products
Logo and tagline for Stage-Gate Inc.
Your Roadmap to New Product Success
Logo and tagline for SG Navigator Product
TM
Logo for SG Benchmarker Product

Listing of Artwork
Below is a current listing of the artwork associated with our products and services.

Title
Artwork
Stage-Gate Product Innovation System
Stage-Gate Product Innovation System for Three Stage Projects
Stage-Gate Product Innovation System for Technology Development Projects
Stage
Gate
Stage-Gate

General Guidelines for the Proper Use, Identification and Reference of Product Development Institute Inc. and Member Company Stage-Gate Inc. Intellectual Property

You may reproduce, identify and reference our trademarks, tag lines and artwork when directed to an academic environment or for the purposes of user testimonials and case studies provided you comply with these guidelines. This permission is an expression of our trust. Your use must not mislead consumers as to any Product Development Institute Inc. and/or Stage-Gate Inc. sponsorship, affiliation, or endorsement of your company, or your products or services.

Trademarks

  • Set the trademarks apart from other words or nouns they modify. The common way to do this is to capitalize the trademark, correctly spell the trademark, use the appropriate trademark symbol and appropriate descriptor. You may also underline, italicize, or bold the name. For example, the following are inappropriate ways to reference the trademark Stage-Gate: stage-gate, Stage/Gate, STAGE GATE. Instead, the recommended ways to reference the trademark Stage-Gate are as follows: Stage-Gate® in the first instance and Stage-Gate or STAGE-GATE in all subsequent instances.
  • Use Trademark Notices.Include attribution of ownership of the trademark(s) within the credit notice section of your documentation or advertisement. The recommended format to follow is: "Stage-Gate® is a registered trademark of Product Development Institute Inc. Innovation DiamondTM is a registered trademark of Product Develoment Institute Inc. and member company Stage-Gate Inc.
  • Use the Authorized Link Logo or Text Link for Web Pages/HTML Documents. When referencing and/or identifying our trademarks on web pages or in HTML documents, we request that you include the authorized link logo or create a text link to the appropriate web site.
    1. Link Logo - Download the authorized link logo (right click the graphic shown to the right of this text, copy and paste). The link logo is linked to the official website of Stage-Gate® at www.stage-gate.com. Place the link logo within close proximity to the trademark(s). For example, immediately to the right or left of the trademark when a trademark is referenced only once, in the footnotes or endnotes when a trademark is referenced several times on one web page, or in a visible location on each web page when the trademark is referenced on several different web pages.
    2. Text Link –Hyperlink the trademarked name to www.stage-gate.com. For example, highlight the trademark name, right click and select hyperlink. Type in www.stage-gate.com.

Copyright

  • All content displayed on www.prod-dev.com and www.stage-gate.com and displayed in association with any of our products and services is subject to copyright protection, including trademarks with logos, artwork, the contents of our web sites and product packaging. It is illegal to copy or modify, distribute, display, license, or sell any of the content contained in them without the expressed written permission of Product Development Institute Inc. and/or Member Company Stage-Gate Inc.
  • ? You may request permission by sending an email to Intellectualproperty@stage-gate.com with the following information contained within the body of your message:
    1. a. Your name, company/organization name, purpose, audience, date(s), specifics of the text and artwork that you wish to reference and/or reproduce and confirmation that such use will not violate these guidelines.

Frequently Asked Questions

  1. Can I use one of your trademarks, such as Stage-Gate, to indicate that my product or service is similar to or can be used in the product innovation process?
    No. Such use could lead customers to believe that your product or service is managed, sponsored, or endorsed by Product Development Institute Inc. and/or Stage-Gate Inc. Your product or service will be required to demonstrate defined performance standards before it is eligible to display one of our trademarks or logos. If you do not have a signed agreement specifically for the use of our trademarks or logos, you may not use any of our trademarks or logos.
  2. Can I use one of your trademarks to inform our stakeholders that we have officially acquired and implemented one of your products/services (example: Stage-Gate®, SG Navigator™)?
    Yes. You may reference Product Development Institute Inc. and/or Stage-Gate Inc. trademarks and logos provided the reference complies with the above guidelines.
  3. Can I use one of your trademarks in my academic research, report, seminar presentation and/or article project?
    Yes. You may reference one of our trademarks provided the reference complies with the above guidelines and the project is displayed, used in, or directed to a non commercial (i.e. academic) environment.
  4. Can I use the text and/or images found on the official websites of the Stage-Gate® System (www.stage-gate.com and www.prod-dev.com) in a report that I am preparing and delivering to people within my company?

    No. These materials are protected by copyright and cannot be copied, modified, distributed, displayed, licensed or sold unless we explicitly give you permission in writing.

    You may request permission by sending an email to Intellectualproperty@stage-gate.com with the following information contained within the body of your message:

    Your name, company/organization name, purpose, audience, date(s), specifics of the text and artwork that you wish to reference and/or reproduce and confirmation that such use will not violate these guidelines.

  5. Can I use your trademarks, logos, tag lines or artwork on merchandise such as clothing and coffee mugs, that I am preparing and delivering to people within my company to internally promote our company’s adoption of your products or services?

    No. These materials are protected by copyright and cannot be copied, modified, distributed, displayed, licensed or sold unless we explicitly give you permission in writing.

    You may request permission by sending an email to Intellectualproperty@stage-gate.com with the following information contained within the body of your message:

    Your name, company/organization name, purpose, audience, date(s), specifics of the text, artwork that you wish to reference and/or reproduce and confirmation that such use will not violate these guidelines.


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