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These pages contain information on the trademarks and
copyright protected artwork of Product Development Institute
Inc. and Member Company Stage-Gate Inc., including logos,
tag lines, product packaging and the content of this web
site.
The Stage-Gate® brand, in particular, is
one of the most recognized and trusted brands in the world.
The trademark Stage-Gate is well-known for its long use
in association with a best practice, high quality product
innovation process. All of the trademarks of Product Development
Institute Inc. and Stage-Gate Inc. share its reputation
for standards of excellence, world-class performance and
successful product innovation. Our trademarks help consumers
identify the authentic products and services of Product
Development Institute Inc. and member company, Stage-Gate
Inc., and thereby serve to distinguish us from our competitors.
It is illegal to inappropriately use, identify, and/or
reference the trademarks of Product Development Institute
Inc. and Stage-Gate Inc., including the well-known Stage-Gate
trademark, to promote competitive products or services.
Words and/or images that are confusingly similar to our
trademarks may also be illegal in such circumstances. The
unauthorized use of any of our trademarks, or a mark that
is confusingly similar to any of our trademarks, may lead
consumers to believe that your product or service is managed,
sponsored, or endorsed by Product Development Institute
Inc. and/or, member company, Stage-Gate Inc.
Proper Use, Identification and
Reference of our Intellectual Property
You may use, identify and reference our trademarks, logos,
tag lines, artwork, packaging or the content of this web
site for the purposes of academic research, articles, user
testimonials and case studies provided you comply with the General
Guidelines for the Proper Use, Identification and Reference
of Intellectual Property. Your use must not mislead consumers
as to any relationship with Product Development Institute
Inc. and/or Stage-Gate Inc., including sponsorship, affiliation,
or endorsement of your company, or your products or services.
Listing of Trademarks
As a result of our investment in research and innovation, we have created
a portfolio of many valuable brands including Stage-Gate®,
Product Development Institute®, SG Navigator™,
SG Benchmarker™, Innovation Diamond™, Basic Eight Framework™ and
many more. Below is a list of our trademarks, logos and artwork. The
omission of a word, logo, tag line or art work from this list does
not constitute a waiver of any and all intellectual property rights
that Product Development Institute Inc. or Stage-Gate Inc., may have
in them.
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Trademark
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Status
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Descriptor
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Product Development Institute
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®
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Institute: Product Innovation Research and Knowledge Development
Institute
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| Stage-Gate
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®
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Business System: Product Innovation
System utilizing stages and gates from Idea to Launch
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SG Navigator
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TM
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Product: The complete set of intellectual property associated with
the Stage-Gate System, in a website format
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SG Navigator TD
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TM
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Product: The complete set of intellectual property associated with
the Stage-Gate System customized for Technology Development,
in a website format
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SG Benchmarker
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TM
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Product: Product Innovation Performance Benchmarking and Profiling
Analysis and Report
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NexGen
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TM
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Business System: Next Generation Stage-Gate Product Innovation
System
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NewProd
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TM
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Research: Product Innovation Research Series
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XPress
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TM
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Product: The complete set of intellectual property associated with
the Stage-Gate® System customized for 3 Stage
Projects, in a website format
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| Innovation Diamond
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TM
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Framework: World Class Product
Innovation Program illustrating the four, integrated
points of product innovation performance: Product
Innovation Strategy, New Product Portfolio Management,
Stage-Gate® System and Climate
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Basic Eight Framework
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TM
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Framework: An approach which
simplifies the creation of a sharp, early product
definition
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SG Implementation Framework
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TM
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Framework: An approach which
organizes the critical factors for a successful Stage-Gate® System
implementation into a practical illustration
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SG Innovation Program
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TM
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Program Framework: A framework
which simplifies the high level flow of information
among the critical components of a world class product
innovation program modeled on the Innovation Diamond
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Winning at Product Innovation
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TM
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Tagline: Corporate Tagline
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Listing of Trademarks
with Logos
Below is a current listing of the logos and taglines associated with
our products and services.
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Trademark
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Status
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Descriptor
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TM
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Logo for Product Development Institute Inc.
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Winning at New Products
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Logo and tagline for Stage-Gate
Inc.
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Your Roadmap to New Product Success
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Logo and tagline for SG Navigator Product
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TM
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Logo for SG Benchmarker Product
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Listing of Artwork
Below is a current listing of the artwork associated with our products
and services.
General Guidelines
for the Proper Use, Identification and Reference of
Product Development Institute Inc. and Member Company
Stage-Gate Inc. Intellectual Property
You may reproduce, identify and reference
our trademarks, tag lines and artwork when directed to
an academic environment or for the purposes of user testimonials
and case studies provided you comply with these guidelines.
This permission is an expression of our trust. Your use
must not mislead consumers as to any Product Development
Institute Inc. and/or Stage-Gate Inc. sponsorship, affiliation,
or endorsement of your company, or your products or services.
Trademarks
-
Set the trademarks apart from other
words or nouns they modify. The common way to
do this is to capitalize the trademark, correctly
spell the trademark, use the appropriate trademark
symbol and appropriate descriptor. You may also underline,
italicize, or bold the name. For example, the following
are inappropriate ways to reference the trademark
Stage-Gate: stage-gate, Stage/Gate, STAGE GATE. Instead,
the recommended ways to reference the trademark
Stage-Gate are as follows: Stage-Gate® in
the first instance and Stage-Gate or STAGE-GATE in
all subsequent instances.
- Use Trademark Notices.Include attribution of ownership
of the trademark(s) within the credit notice section of your
documentation or advertisement. The recommended format to follow
is: "Stage-Gate® is a registered trademark of Product Development
Institute Inc. Innovation DiamondTM is a registered trademark of Product
Develoment Institute Inc. and member company Stage-Gate Inc.
- Use the Authorized Link Logo or Text Link for Web
Pages/HTML Documents. When referencing and/or
identifying our trademarks on web pages or in HTML
documents, we request that you include the authorized
link logo or create a text link to the appropriate
web site.
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Link Logo - Download the authorized
link logo (right click the graphic shown to
the right of this text, copy and paste). The
link logo is linked to the official website
of Stage-Gate® at www.stage-gate.com.
Place the link logo within close proximity
to the trademark(s). For example, immediately
to the right or left of the trademark when
a trademark is referenced only once, in the
footnotes or endnotes when a trademark is referenced
several times on one web page, or in a visible
location on each web page when the trademark
is referenced on several different web pages.
- Text Link –Hyperlink the trademarked
name to www.stage-gate.com.
For example, highlight the trademark name,
right click and select hyperlink. Type in www.stage-gate.com.
Copyright
- All content displayed on www.prod-dev.com and www.stage-gate.com and
displayed in association with any of our products and
services is subject to copyright protection, including
trademarks with logos, artwork, the contents of our web
sites and product packaging. It is illegal to copy
or modify, distribute, display, license, or sell any
of the content contained in them without the expressed
written permission of Product Development Institute Inc.
and/or Member Company Stage-Gate Inc.
- ? You may request permission by sending an email to Intellectualproperty@stage-gate.com with
the following information contained within the body of
your message:
- a. Your name, company/organization name,
purpose, audience, date(s), specifics of the text
and artwork that you wish to reference and/or reproduce
and confirmation that such use will not violate
these guidelines.
Frequently Asked Questions
- Can I use one of your trademarks, such as Stage-Gate,
to indicate that my product or service is similar to
or can be used in the product innovation process?
No. Such use could lead customers to believe that your product or service
is managed, sponsored, or endorsed by Product Development Institute
Inc. and/or Stage-Gate Inc. Your product or service will be required
to demonstrate defined performance standards before it is eligible
to display one of our trademarks or logos. If you do not have a signed
agreement specifically for the use of our trademarks or logos, you
may not use any of our trademarks or logos.
- Can I use one of your trademarks to inform our
stakeholders that we have officially acquired and implemented
one of your products/services (example: Stage-Gate®,
SG Navigator™)?
Yes. You may reference Product Development Institute Inc. and/or Stage-Gate
Inc. trademarks and logos provided the reference complies with the
above guidelines.
- Can I use one of your trademarks in my academic
research, report, seminar presentation and/or article
project?
Yes. You may reference one of our trademarks provided the reference
complies with the above guidelines and the project is displayed, used
in, or directed to a non commercial (i.e. academic) environment.
- Can I use the text and/or images found on the official
websites of the Stage-Gate® System (www.stage-gate.com and www.prod-dev.com)
in a report that I am preparing and delivering to people
within my company?
No. These materials are protected by copyright and cannot be copied,
modified, distributed, displayed, licensed or sold unless we explicitly
give you permission in writing.
You may request permission by sending an email to Intellectualproperty@stage-gate.com with
the following information contained within the body of your message:
Your name, company/organization name, purpose, audience, date(s),
specifics of the text and artwork that you wish to reference and/or
reproduce and confirmation that such use will not violate these guidelines.
- Can I use your trademarks, logos, tag lines or artwork
on merchandise such as clothing and coffee mugs, that
I am preparing and delivering to people within my company
to internally promote our company’s adoption of your
products or services?
No. These materials are protected by copyright and cannot be copied,
modified, distributed, displayed, licensed or sold unless we explicitly
give you permission in writing.
You may request permission by sending an email to Intellectualproperty@stage-gate.com with
the following information contained within the body of your message:
Your name, company/organization name, purpose, audience, date(s),
specifics of the text, artwork that you wish to reference and/or
reproduce and confirmation that such use will not violate these guidelines.
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