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Lean, Rapid, and Profitable New Product Development

Robert G. Cooper and Scott J. Edgett

Soft Cover
176 Pages
Published by Product Development Institute, 2005


  • Overview
  • Details & Key Topics
  • Table of Contents
  • Customer Reviews
  • About the Authors

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Are Your Company's Product Innovation Efforts as Efficient as They Could Be?

Many companies have introduced product innovation processes; however they are still struggling to achieve the financial results they expect. This easy-to-read book focuses on innovation productivity and illustrates how to identify waste, streamline the product development process, remove bureaucracy and improve profits. It illustrates the 7 principles of lean, rapid and profitable new product development.

Achieve Better Results with Fewer Resources

North America’s top market performers innovate with 5x’s more productivity than the average company. Simply put, they are achieving better results with fewer resources because they are efficient product innovators.

New product success is not simply about developing new products that sell; it’s about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well.

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The Principles of Lean, Rapid, and Profitable New Product Development

  • Explore the 7 Principles of Lean, Rapid and Profitable New Product Development
  • Learn how to isolate and remove the typical time wasters in the Idea-to-Launch Process
  • Learn what drives a new product project to market quickly and effectively
  • Discover how to maximize the productivity of your portfolio
  • Learn how to streamline your Idea-To-Launch Process with NexGen Stage-Gate®.

Key Topics:

  • The Executive’s Dilemma: Faster, Better, Cheaper Products
  • The Concept of Productivity in Product Innovation
  • Lean Manufacturing and How It Applies to Product Innovation
  • Improving product innovation productivity by introducing scalability, flexibility and adaptability to your Stage-Gate Process
  • How to evergreen your Stage-Gate Process, remove waste and drive continuous improvement
  • Why building the voice of customer into your Idea-To-Launch Process accelerates results
  • The importance of front-end loading new product projects to achieve early product definition
  • How fast paced teams use spiral development to handle dynamic, fluid and changing information
  • Using cross-functional project teams to accelerate the idea from inception to launch.

A ‘Must Read’ for people in these roles:

  • Executives, experienced innovators and senior managers responsible for product innovation performance
  • Process Owners leading product innovation process improvement initiatives
  • Managers responsible for new product/new revenue generation
  • New product development managers, project leaders and team members.

Accelerate Process Improvements - order a copy for the entire team!

Companies Referenced:

  • Toyota
  • Kraft Foods
  • ExxonMobil Chemical
  • Intel
  • Procter & Gamble
  • Pall Corporation
  • Microsoft
  • Chrysler
  • Goulds Pumps
  • Apple
  • Max Factor
  • GOJO
  • ITT Industries
  • Compaq
  • Hewlett-Packard
  • Nokia
  • Lockheed Martin
    Aeronautics

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Table of Contents:

Chapter 1: Understanding the Challenge

  • Effective Product Innovation - The Number One Management Challenge
  • Why New Products Fail to Yield the Profits They Should
  • Speed is Vital to Success in Product Innovation
  • The Executive’s Dilemma: Faster, Better, Cheaper
  • A Roadmap of this Book

Chapter 2: Focus on NPD Productivity

  • The Concept of Productivity in Product Innovation
  • Lean Manufacturing and How It Applies to Product Innovation
  • Introduction to the Seven Principles of Lean, Rapid and Profitable NPD
  • Moving Forward

Chapter 3: Gaining Competitive Product Advantage: Building in the First Three Principles

  • Introduction
  • Customer Focused: Lean, Rapid and Profitable NPD Principle Number 1
  • Front-End Loaded: Lean, Rapid and Profitable NPD Principle Number 2
  • Spiral Development: Lean, Rapid and Profitable NPD Principle Number 3
  • Conclusion

Chapter 4: Driving the New Product Project to Market - Building in the Next Two Principles

  • A Holistic Approach Driven By Effective Cross-Functional Teams: Lean, Rapid and Profitable Principle Number 4
  • Metrics, Accountability and Continuous Improvement: Lean, Rapid and Profitable NPD Principle Number 5
  • Conclusion

Chapter 5: Maximizing Productivity in Your Portfolio - Lean, Rapid and Profitable NPD Principle Number 6

  • Focused and Effective Portfolio Management
  • A Dramatic Downward Trend in Recent Portfolios
  • Portfolio Management: Fundamental to Improving Productivity
  • Strategic Buckets
  • The Strategic Product Roadmap
  • Tactical Portfolio Management - Project Selection
  • Project Selection and Prioritization Tools
  • Resource Allocation to Specific Projects
  • Using the Gates for Maximum Portfolio Productivity
  • Using the Portfolio Reviews for Maximum Portfolio Productivity
  • Conclusion

Chapter 6: NexGen Stage-Gate® - A Flexible, Adaptive, Scalable and Efficient Product Innovation System - Principle Number 7

  • If You Don’t Like the Results You’re Getting
  • Install a World-Class Idea-to-Launch Product Innovation Process
  • What Stage-Gate Is
  • Building in Best Practices - Six of the LRP Principles
  • Key Features of the NexGen Stage-Gate System
  • Conclusion

Chapter 7: Implementing the Seven Principles

  • A Quick Walk Through the Seven Principles of Lean, Rapid and Profitable New Product Development
  • Moving Forward
  • Do Move Forward

Appendix

  • How Toyota Uses Their Seven Principles of Lean NPD

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Customer Reviews

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"Lean, Rapid, and Profitable New Product Development is the perfect introduction to the Stage-Gate Process for participants at any level in your organization. It helps your employees understand what goes on behind the Stage-Gate Process. The book gives a nice, high-level overview of the important topics: understanding innovation challenges, basic principles and best practices, and how the Stage-Gate Process will help you reach your development potential. The Seven Principles of Lean, Rapid and Profitable New Product Development seem so simple and logical, but they also make you realize how much you are missing in your current development effort.”
—Lauren Jijina, New Product Development Process Manager, Mission Products
National Oilwell Varco

All posted customer reviews adhere to the Review Guidelines.

 

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Dr. Robert Cooper

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.

Dr. Scott Edgett

Dr. EdgettDr. Scott J. Edgett is internationally recognized as one of the world's top experts in product innovation and is the pioneer of portfolio management for product innovation. He is a high profile speaker and sought-after executive advisor on product innovation. Dr. Edgett has extensive experience advising large multinational clients in a variety of industries, principally focusing on issues affecting innovation leadership and capability. He is credited with helping business executives and innovation professionals successfully implement world-class innovation processes that have generated outstanding results. His speaking engagements and professional work have taken him around the globe to work with some of the world's best innovators and companies among the Fortune 1000.

Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Robert G. Cooper, of both Product Development Institute and Stage-Gate International. He has spent more than 20 years researching and developing innovation best practices and working with organizations in product innovation. He is a prolific author having coauthored six books including the popular 'Portfolio Management for New Products, 2nd Edition' and has published more than 60 academic articles. Dr. Edgett is a former Professor of the Michael G. DeGroote School of Business, McMaster University in Ontario and is a Faculty Scholar at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.

 


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