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Dr. Robert G.
Cooper is one of the most influential innovation thought leaders in the
business world today. He pioneered the original research that led to many groundbreaking
discoveries including the Stage-Gate® Idea-to-Launch process. Now implemented
by almost 80% of North American companies, it is considered to be one of
the most important discoveries in the field of innovation management. He has spent
more than 30 years studying the practices and pitfalls of 3,000+ new product projects
in thousands of companies and has assembled the world’s most comprehensive
research on the topic. His presentations and practical consulting advice have
been widely applauded by corporate and business event audiences throughout the
world making him one of the most sought-after speakers.
A prolific author, he has published more than 90 academic articles and seven books,
including the best selling ‘Winning at New Products, 3rd Edition’. He is the recipient
of numerous prestigious awards including the Crawford Fellow from the Product
Development and Management Association (PDMA) and the Maurice Holland Award
from the Industrial Research Institute (IRI). Dr. Cooper is a Professor of Marketing
and Technology Management at the Michael G. DeGroote School of Business at
McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for
the Study of Business Markets (ISBM) at Penn State University in Pennsylvania,
USA.
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