Generating Breakthrough New Product Ideas:
Feeding the Innovation Funnel


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Led by: Dr. Robert G. Cooper | Message from Dr.Cooper

Learn
In this three day event you will learn:
  • How the world’s leading innovators generate new product ideas – benefit from 10 real company examples of programs that truly inspire innovation
  • 7 proven Voice of Customer methods you can use to translate ideas into profitable product concepts
    # 11 popular methods for generating ideas inside your own organization
  • How to identify the game-changers – the great new product ideas that create major new revenue and truly impact your business
  • What scorecards for the front-end are essential - receive 3 sample scorecards
  • 8 proven, research-validated criteria you should use to evaluate ideas
  • How to determine if your discovery process is generating profitable products
  • The essentials of a high impact idea capture, development and handling system
  • To understand the critical role that metrics play and which ones to track
  • Generate and qualify new products that yield higher sales and profits- Blockbuster new products
  • Select the right ideas and big winners to move forward in your development pipeline
Key Topics
  1. How to network internally and externally and develop peripheral vision
  2. Voice of Customer methods - develop unique superior product concepts
  3. Implement product innovation strategy to direct the creation of great new product ideas
  4. Introduce product roadmapping to map new product ideas and development projects
  5. Create the right environment for ideation
  6. Select projects and pick the winners early - best practice methods for selecting your development portfolio
  7. Develop a unique superior product concept - build in Voice of Customer and get a winning product definition



 
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