How do you get breakthrough ideas and new products into your development pipeline? It takes approximately 100 ideas to yield 1 successful new product, therefore, no matter how effective your product development process or how brilliant the execution, if you do not have great ideas you will not achieve great results. Only 19% of businesses have a sufficient ideation front-end to feed their innovation funnel. Join Dr. Cooper and learn customer proven methods for generating breakthrough new product ideas and project selection techniques that enable you to pick the winners. You’ll gain insights into creating the right climate and culture to help manage the front end for results without suppressing creativity.

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CANCELLATION POLICY
Should you be unable to attend for any reason, please inform us in writing no later than ten business days prior to the Conference start date for a credit voucher for the full amount. If you prefer, a full refund less a $195 US non-refundable deposit will be issued. No refunds or credits will be given for cancellations received within ten business days of the event.