Portfolio Management for New Products (Second Edition)
Hard Cover
Product Innovators win in the long run by optimizing their
Research and Development investments with a new product strategy,
selecting the right new product projects and achieving an
ideal balance of projects. Portfolio Management for New Products
helps you understand how winning companies manage their Research
and Development portfolios. Learn how to steer your company’s
Research and Development investment to achieve a higher return.
Portfolio Management is the result of years of pioneering
research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. This groundbreaking
book is full of practical examples from actual companies’
portfolio management approaches, combined with the authors’
analysis of the methods.
It illustrates the subtle but important differences between
the traditional methods of portfolio management for investments
and projects versus the new approaches for the complex world
of new products.
The book focuses on the critical challenges:
- How to maximize the value of a portfolio
- The need to develop a balanced portfolio
- How to align your new product portfolio to strategy
- What effective portfolio management really is
- How to design and manage a world-class portfolio management
process
|
"A must-read for the business
executive concerned about improving the return from
new product R&D. The authors do a great job of
laying out the pros and cons of the latest methods
for effective portfolio management and project selection,
and show how to integrate them into a workable process."
Dr. Robert
S. Wood, Director of Research Planning
Rohm and Haas Company
"A great
book for anyone wanting to develop winning new products."
Charles S. Coffey,
Executive Vice President, Business Banking,
Royal Bank of Canada
"Portfolio
Management for New Products is the best source for
how to start or perfect a winning new product strategy."
Thomas E. Chorman, CFO and
Vice President, Finance
Worldwide Floor Products, Armstrong World Industries,
Inc.
|
This book empowers you to look at "the big picture"
and question whether you are meeting your new product
goals. It presents a rigorous and practical approach
to managing a company’s product portfolio. Portfolio
Management for New Products is an essential resource
for any company whose profitability, and very existence,
relies on the products it develops and the speed with
which it brings those products to market.
|
|
