Lean, Rapid And Profitable New Product Development
Soft Cover
Top performing product innovators are playing and winning
with new rules – innovation productivity rules. Winning
is not simply about developing and launching new products
that sell; it’s about getting them to market quickly
with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw
upon their combined 45 years of in-the-field experience to
show you what the companies that win, time and again, at new
products are doing.
Although many companies have introduced disciplined new product
processes, they are still struggling to achieve the financial
results they expected.
Top performers have discovered how to properly balance the
need for speed with profitability. With a new process they
call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation
is not only lean and rapid but profitable as well.
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| North America’s
top market performers innovate with 5x’s more productivity
than the average company and this number increases to
12x’s when the continent’s best are compared
with the worst! |
This easy-to-read book focuses on their latest breakthrough
– innovation productivity – and illustrates
how to identify waste, streamline the product development
process, remove bureaucracy and improve profits. It
also illustrates the seven principles to Lean, Rapid
and Profitable New Product Development.
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