Generating Breakthrough New Product Ideas, Feeding the Innovation
Funnel
This comprehensive book addresses strategy as well as techniques
that your company can employ to leverage its internal and external
idea sources. Some key topics include:
- Establishing a Strategic Discovery Stage, strategic
product roadmaps and technology roadmaps that help you
to realize your Product Innovation and Technology Strategy.
- How your company can improve its peripheral vision to
dodge potential technical and environmental threats and
turn them into innovation opportunities.
- Concrete and actionable ways to encourage creative thinking
from employees as a source of future new project ideas.
- How to leverage Voice-of-Customer (VoC) and Open Innovation
methods to capture ideas from traditional and unexpected
external idea sources.
- How to apply Stage-Gate principles to manage and foster
technology development and fundamental research projects
to help feed your company’s innovation funnel.
- Idea scoring techniques that will help your company make
the difficult investment decisions at the front end of
your Stage-Gate process.
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"Generating
Breakthrough New Product Ideas" offers solutions
and techniques to develop new ideas to feed a dry
innovation pipeline and help make your company
an innovation machine." |
How will your company find its next big ideas? “Generating
Breakthrough New Product Ideas” written by Dr.
Robert G. Cooper and Dr. Scott J. Edgett, the world’s
foremost experts in the ever-important field of product
innovation, concentrates on the front end of innovation.
This ideation book outlines how your company can take
a strategic approach to feeding its idea-to-launch
process and the actual methods that leading companies
such as Motorola, Procter & Gamble and Toyota are
using to generate blockbuster new product ideas.
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