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Dr. Robert Cooper, Product Innovation Guru, and Microsoft
Corporation release White Paper focused on growing your business
through successful Product Innovation
ANCASTER, ONTARIO, CANADA – December 1, 2005 The Product
Development Institute, today announced the release of a Microsoft
White Paper authored by Dr.
Cooper which focuses on what is believed to be the most important
challenge facing businesses today – achieving growth through
successful product innovation.
The White Paper ‘Winning at New Products: Pathways to Profitable
Product Innovation’ explores the proven methods and techniques
used by the world’s most successful and innovative companies.
“The best performing innovators take a profoundly different
approach to product innovation,” reports Dr. Cooper. “Through
studying and working with these companies I have pinpointed four
distinct drivers of success: product and innovation technology strategy,
new product portfolio management, product innovation process, and
climate. Taking an integrative approach to all four drivers is a
key discovery as well as the proven practices and techniques used
within each of the four drivers”.
Dr. Cooper has developed an approach he calls The Innovation Diamond™
which illustrates how companies of all sizes can implement the same
practices that have been working for top performing innovators for
years. The Diamond demystifies the complex and risky business of
product development and can be used by business executives to guide
their efforts to achieve growth through successful new products.
Microsoft Corporation has engaged Dr. Cooper to deliver several
keynote presentations on the topic to key internal stakeholder groups
as well as to several of their customers.
About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to
helping companies improve their approach to new product development
and portfolio management. Led by internationally recognized experts
in the field of product development, Drs. Robert Cooper and Scott
Edgett, PDI provides Executives and Managers with a wide range of
products and services aimed at improving companies' new product
success rates. Cooper and Edgett have worked with more than 800
businesses, including most Fortune 500 companies, and have compiled
the largest knowledge-base on Product Development best-practices
in the world.
For further information contact:
Valerie Sather, Innovation Product Specialist
T. 905-304-8798
F. 905-304-8799
E.
W. www.prod-dev.com
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