International Foodservice Manufacturers Association (IFMA) Begins Phase 2 of the
Center Of Innovation Excellence: Expanded Founding Member Committee Fuels Benchmarking
CHICAGO, IL (November 2, 2011) - The International Foodservice Manufacturers
Association (IFMA) is making great strides in the development of standard innovation frameworks
for foodservice through the Center of Innovation Excellence (CIE). IFMA and Stage-Gate
International, a sister organization of Product Development Institute, have teamed up on
the initiative, now beginning Phase 2 (Benchmarking Process), with the support of an expanded
committee of foodservice manufacturers and suppliers.
“We have had a great deal of support for CIE from the foodservice community, both
suppliers and operators. The industry realizes innovation is a profit driver and that efficiencies
and standards create sustainable business results,” said Jim Green, Vice President
of Strategy and Member Value at IFMA.
The CIE founding members are a diverse group, including the 10 original companies, Procter & Gamble
Company, Land O’Lakes Inc., Schwan’s Foodservice Inc., Rich Products Corporation,
Otis Spunkmeyer, Kellogg’s Food Away From Home, International Paper, Basic American
Foods, Sargento and Insight Beverages. In addition, new members have joined to support
the initiative, including The Bama Companies Inc., Bunge Oils, Coca-Cola Foodservice & On-Premise,
Hobart (ITW), General Mills Foodservice, Kraft Foodservice, Lyons Magnus, McCain Foods,
Nestle Professional, Sara Lee Foodservice, Surlean Foods and Unilever Food Solutions. More
companies are joining daily.
According to Don Davis, Senior Vice President & General Manager of Sara Lee Foodservice, “Sara
Lee became involved in CIE because we know the relevance innovation plays in our own business.
We were further intrigued to have an opportunity to drive innovation with our operator
customers, as collaboration is key to our combined success.”
The benchmarking process in Phase 2 will provide deeper understanding of the role new product
development plays for foodservice and will uncover common performance metrics used to measure
and compare success. “This is an exciting opportunity to generate best practice standards
for product innovation within the foodservice industry. The benchmarking study will provide
a powerful insight into what manufacturers and operators
are doing to drive innovation performance,” said Dr. Scott Edgett, CEO, Stage-Gate
International and Product Development Institute.
Up to 300 in-depth interviews will be completed with both operators and manufacturers
within (and outside of) IFMA’s membership throughout November and December 2011.
Results will be analyzed and available for purchase in Q2 2012. Please contact Devon Gerchar
at (312) 540-4403 or firstname.lastname@example.org to purchase
International Foodservice Manufacturers Association (IFMA)
Devon Gerchar, Director, Member Value
P: (312) 540-4403
Product Development Institute
Dr. Scott J. Edgett, CEO
P: (905) 304-8798
Foodmix Marketing Communications
Jennifer Ferm, Public Relations Manager
P: (630) 366-7534
About International Foodservice Manufacturers Association (IFMA)
Established in 1952 and incorporated in 1954, IFMA is a leading trade association comprising more than
300 of the world’s most prestigious food, equipment and supply manufacturers in the $588 billion
foodservice industry, as well as related marketing service organizations, foodservice trade publications,
distributors and brokers. IFMA’s mission (“Your Business Partner”) is to be the premier
foodservice trade association bringing members relevant and actionable services fundamental for their
business assessment, planning and execution. For more information visit: http://www.ifmaworld.com.
About Stage-Gate International (SGI)/ Product Development Institute (PDI):
Stage-Gate International, a member company of the Product Development Institute, is a globally
recognized and trusted brand and is a full-service provider of solutions which enable
organizations to improve their Product Innovation and Portfolio Management capabilities
to become better product innovators. SGI has access to the world’s most comprehensive
research into best practices in Product Innovation that has led to some of the most important
discoveries in the innovation field; such as, Stage-Gate®, The Innovation Performance
DiamondTM and the concept of Portfolio Management. For more information visit http://www.stage-gate.com
About IFMA Center of Innovation Excellence (CIE)
The Center of Innovation Excellence will provide IFMA members, their customers and trading
partners with a deeper understanding of the drivers of new product success that are unique
to foodservice as well as a variety of resources to help improve their capabilities.
For more information visit: http://www.ifmaworld.com/docs/cie/ciewebsite.html.