Dr. Robert Cooper Delivers the Keynote Address at the Management Roundtable’s Annual Conference

ANCASTER, ONTARIO, CANADA – November 1, 2005 - The Product Development Institute, today announced that Dr. Robert Cooper will deliver a Keynote Address at the Management Roundtable’s Annual Conference on “Product Development Metrics: Achieving the Full Value of R & D”, held November 7 - 9, 2005 in Chicago. The title of Bob’s talk is “Focus on Productivity Improvements in Your NPD Efforts” and deals with ways to measure and improve your business’s productivity in getting new products to market.

About The Management Roundtable
The Management Roundtable is a leading knowledge and networking resource for product developers. Practitioner-oriented and unbiased, their focus is on providing actionable information about new innovations, processes, tools, and technologies that enable faster time to market, increased profitability, and overall competitive advantage.

About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides Executives and Managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge-base on Product Development best-practices in the world.

For further information contact:
Valerie Sather, Innovation Product Specialist
T. 905-304-8798
F. 905-304-8799
E.
W. www.prod-dev.com