Dr. Robert Cooper Delivers the Keynote Address at the ISBM Annual Members Conference

ANCASTER, ONTARIO, CANADA – September 20, 2005 - The Product Development Institute, today announced that Dr. Robert Cooper, co-founder of the Product Development Institute and Stage-Gate, Inc., delivered the Keynote Address at the ISBM Annual Members Conference on August 23, 2005 in State College, PA.

The Conference’s focus this year was Key Challenges for B-to-B: Innovation and Organization. ISBM is the Institute for the Study of Business Markets and it is housed within Penn State University’s Smeal College of Business Administration. Dr. Cooper’s keynote presentation “The State of Product Innovation Practice in Business-to-Business” reflected on the deteriorating performance of new product development in America, the reasons why, and what companies can do to improve their NPD productivity.

About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides Executives and Managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge-base on Product Development best-practices in the world.

For further information contact:
Valerie Sather, Innovation Product Specialist
T. 905-304-8798
F. 905-304-8799
E.
W. www.prod-dev.com