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Stage-Gate Inc. Welcomes our Newest Alliance Member The Institute for the Study of Business Markets, Penn State Smeal College of Business.
ANCASTER, ONTARIO, CANADA – August 23, 2007 - Stage-Gate Inc., a Member Company of the Product Development Institute Inc announces its newest alliance member, The Institute for the Study of Business Markets, Penn State Smeal College of Business.
The Institute for the Study of Business Markets (ISBM) is the largest global, real-time knowledge-creating network addressing the needs of Business-to-Business marketers, salespeople, and senior managers across all industries. Headquartered in the Smeal College of Business at Penn State University, the ISBM has assembled a network of more than 100 field researchers from leading universities and institutes around the world. Collectively, their research spans the entire practice of business-to-business markets. The foundation of the ISBM is a three-tiered integrated agenda--Research, Education and Networking and Interchange. As a result, the ISBM delivers expert knowledge that can be applied to all dimensions of the marketing and sales cycle. From executive to practitioner, member firms benefit from research driven new knowledge, professional development programs and best practice tools and techniques to achieve excellence within their marketing and sales teams. And, they have the opportunity to engage in collaborative networking and interchange with researchers, thought leaders and marketing professionals through member meetings, consortia and informal or facilitated exchange. Since 1983, the ISBM has been serving all industries--chemical, industrial, manufacturing, information technology, and beyond. Dr. Robert Cooper is a Distinguished Fellow and Dr. Scott Edgett is an ISBM Faculty Scholar of ISBM.
For more information on ISBM, please see http://www.stage-gate.com/directory.php
About Stage-Gate Inc.
Stage-Gate Inc. helps companies achieve growth through successful product
innovation. The unparalleled breadth and depth of our founders’ research
- internationally recognized thought leaders Dr. Robert G. Cooper and Dr.
Scott J. Edgett - enable us to create relevant, practical products and services
to help companies improve their innovation performance results.
We offer proven solutions to the most critical challenges in product innovation
through our widely recognized and implemented products, our highly regarded
and trusted consulting services, our award-winning research papers, best-selling
books and first-rate seminars.
We also conduct unbiased, expert evaluation and validation of 3rd party innovation
enabling tools through our Stage-Gate Alliance Program and Stage-Gate Ready
Certification Program.
About the Stage-Gate® Idea-to-Launch System
Stage-Gate is a business system designed to drive new products and technologies
from idea to market faster and with higher rates of commercial success.
Invented by Dr. Robert G. Cooper in 1985 as a result of his groundbreaking
research studies, Stage-Gate is now widely accepted by industry as the preferred
method for new product commercialization. According to the Product Development
and Management Association (PDMA) and Advanced Market Research (AMR) the
percentage of companies in North America, using a stage and gate system
is almost 80%. For more information on the evolution of Stage-Gate, view
this downloadable story
of its history.
Dr. Robert G. Cooper
Dr. Robert G. Cooper is one of the most influential thought leaders in the
business world today. He is the father of the widely implemented
Stage-Gate Idea-to-Launch innovation system which has been adopted by almost
80% of North American companies seeking to drive successful growth through
product innovation. Stage-Gate is considered to be one of the most
important discoveries in the field of innovation management. Cooper has
spent more than 30 years studying the practices and pitfalls of 3,000+ new
product projects in thousands of companies and has assembled the world’s
most comprehensive research database on the topic. His dynamic seminars,
consulting advice and keynote presentations have been widely applauded by
corporate and business event audiences throughout North America, Europe
and Asia making him one of the most sought-after speakers. A prolific author,
he has published more than 90 academic articles and seven books on new products,
including the best selling ‘Winning at New Products, 3rd Edition’ and ‘Portfolio
Management for New Products, 2nd Edition’. He is the recipient
of numerous prestigious awards including the Maurice Holland Award from
the Industrial Research Institute (IRI) and the Hustad Award from the Product
Development and Management Association (PDMA). Dr. Cooper
is a Professor of Industrial Marketing and Technology Management at the
Michael G. DeGroote School of Business, McMaster University in Ontario,
Canada and Senior Fellow at the Institute for the Study of Business Markets
at Penn State in Pennsylvania, United States. Dr. Cooper can be reached
at
.
Dr. Scott J. Edgett
Dr. Scott J. Edgett is an internationally recognized expert in product innovation
and pioneer of the ever-important practice of portfolio management for new
products. He is also credited with the groundbreaking introduction of best
practices for companies specializing in service development. He is
a sought-after consultant and high profile speaker and has delivered keynote
addresses at numerous top innovation and management business events. He
has spent more than a dozen years researching and observing best practices
in product innovation, has co-authored six books, and published more than
60 academic articles and papers. Dr. Edgett is Chief Executive Officer and
co-founder, with Dr. Cooper, of Stage-Gate Inc. where he now leads the transformation
of the world’s leading innovation research discoveries into practical
and relevant products and services for companies trying to achieve profitable
growth through product innovation.
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