NEW BOOK REVEALS PRODUCT INNOVATION SECRETS

ANCASTER, ONTARIO, CANADA - Did you know that North America’s top market performers innovate with five times more productivity than the average company? And that number increases to 12 times when the continent’s best and worst are compared?
How does your company rate?

In their latest book, Lean, Rapid and Profitable New Product Development, Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and in-the-field experience to show you how to imitate the companies that win, time and again, at new products. They explain that winning is not simply about developing products that sell, it is about getting them to market quickly with the lowest cost and the highest return.

“Although many companies have introduced new product processes, they are still struggling to achieve the financial results they expected,” says Dr. Cooper. “We saw a need to put together the new information and techniques we’ve discovered in our most recent research and experiences helping companies with innovation.”

Through step-by-step explanations, abundant illustrations and numerous real-life examples, these world-leading consultants and academics lay out the critical productivity components for every company’s innovation process, whether they produce simple widgets or the latest in information technology. They detail how to maximize the value of a new product portfolio, how to streamline the product development process, and how to achieve growth that is both profitable and sustainable.

These internationally-recognized experts have drawn upon nearly 30 years of new product research and in-company experience to put together this latest entry in their extensive collection of publications. The result is an easy-to-follow bible for taking the world-renowned Stage-Gate® process to the next level.

With a new process they call NexGen™ Stage-Gate, they show precisely how you - just like the top performing companies - can ensure that your innovation process is not only lean and rapid but profitable as well. This is innovation productivity, and it is what any company can achieve by taking the right steps. This book is a critical first step.

To order Lean, Rapid and Profitable New Product Development please visit:
http://www.prod-dev.com/books.shtml

Dr. Cooper and Dr. Edgett are founders of the Product Development Institute, Inc., and Dr. Cooper is creator of the widely-adopted Stage-Gate® process for product innovation. Visit the Product Development Institute at http:www.prod-dev.com for more on how to improve your approach to new product development and product portfolio management.

For further information contact:
Valerie Sather, Innovation Product Specialist
T. 905-304-8798
F. 905-304-8799
E.
W. www.prod-dev.com