Dr. Scott J. Edgett Discusses Key Drivers of Innovation Performance at the "Innovate Carolina" event
ANCASTER, ONTARIO, CANADA (April 12, 2013) - Delivering a keynote speech at the
annual PDMA Carolinas innovation conference, Dr. Scott J. Edgett discusses the Innovation
Performance Framework™, an executive framework for repeatedly and consistently launching
profitable new products. Speaking directly to executives from key functions including product
management, product marketing, innovation, and R&D, Dr. Edgett explains that 4 key
drivers must be addressed to realize new product performance.
"It all starts at the top with a robust product innovation strategy. If there isn’t
a crisp and clear strategy that supports the business, problems begin. Next, it’s
the strategic allocation of resources that ensures innovation efforts advance the product
innovation strategy - we call this New Product Portfolio Management," explains
"We then move to the third key driver, the tactics: a Stage-Gate® idea-to-launch
process, which helps move successful projects efficiently from inception through to launch.
And finally, the last piece of the framework is Culture and Leadership: the typical behaviors,
norms, values, and leadership styles that enables or hinders product innovation performance."
In his speech, Dr. Edgett also reveals that the real challenge is making the Innovation
Performance Framework™ and its drivers work within the business. His presentation
also focused on best practices to implement to ensure successful adoption of the Innovation
Performance Framework™, resulting in new product performance.
For more information, and to invite Dr. Scott Edgett to speak at your next event, please
Corporate Marketing Manager
About Dr. Scott J. Edgett
Dr. Scott J. Edgett is internationally recognized as one of the world’s top experts in product
innovation and is the pioneer of portfolio management for product innovation. He is a high profile speaker
and sought-after consultant. Dr. Edgett has had extensive experience working with large multinational
clients in a variety of industries, principally focusing on issues affecting innovation leadership and
capability. He is credited with helping business executives and innovation professionals successfully
implement world-class innovation processes that have generated outstanding results. His speaking engagements
and consulting work have taken him around the globe to work with some of the world’s best innovators
and companies among the Fortune 1000.
Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Robert G. Cooper, of both
Product Development Institute and Stage-Gate International. He has spent more than 20 years
researching and developing innovation best practices and working with organizations in
product innovation. He is a prolific author having coauthored eight books including the
Management for New Products, 2nd Edition’ and has published more than 60 academic
articles. Dr. Edgett is a former Professor of the Michael G. DeGroote School of Business,
McMaster University in Ontario and is a Faculty Scholar at the Institute for the Study
of Business Markets (ISBM) at Penn State University.
About Product Development Institute
Product Development Institute is dedicated to helping companies improve their approach
to new product development and portfolio management. The Institute has conducted some of
the world's most comprehensive research and best practices in new product development -
research that has led to some of the most important discoveries in product innovation such
as: the widely used Stage-Gate® system; the concept of New Product Portfolio Management;
and the Innovation Diamond™ Framework.