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Dr. Scott J. Edgett Discusses Key Drivers of Innovation Performance at the "Innovate Carolina" event

ANCASTER, ONTARIO, CANADA (April 12, 2013) - Delivering a keynote speech at the annual PDMA Carolinas innovation conference, Dr. Scott J. Edgett discusses the Innovation Performance Framework™, an executive framework for repeatedly and consistently launching profitable new products. Speaking directly to executives from key functions including product management, product marketing, innovation, and R&D, Dr. Edgett explains that 4 key drivers must be addressed to realize new product performance.

"It all starts at the top with a robust product innovation strategy. If there isn’t a crisp and clear strategy that supports the business, problems begin. Next, it’s the strategic allocation of resources that ensures innovation efforts advance the product innovation strategy - we call this New Product Portfolio Management," explains Dr. Edgett.

"We then move to the third key driver, the tactics: a Stage-Gate® idea-to-launch process, which helps move successful projects efficiently from inception through to launch. And finally, the last piece of the framework is Culture and Leadership: the typical behaviors, norms, values, and leadership styles that enables or hinders product innovation performance."

In his speech, Dr. Edgett also reveals that the real challenge is making the Innovation Performance Framework™ and its drivers work within the business. His presentation also focused on best practices to implement to ensure successful adoption of the Innovation Performance Framework™, resulting in new product performance.

For more information, and to invite Dr. Scott Edgett to speak at your next event, please contact:

Emir Ozdemir
Corporate Marketing Manager
Stage-Gate International
emir.ozdemir@stage-gate.com
+1-905-637-8793
www.prod-dev.com

About Dr. Scott J. Edgett

Dr. Scott J. Edgett is internationally recognized as one of the world’s top experts in product innovation and is the pioneer of portfolio management for product innovation. He is a high profile speaker and sought-after consultant. Dr. Edgett has had extensive experience working with large multinational clients in a variety of industries, principally focusing on issues affecting innovation leadership and capability. He is credited with helping business executives and innovation professionals successfully implement world-class innovation processes that have generated outstanding results. His speaking engagements and consulting work have taken him around the globe to work with some of the world’s best innovators and companies among the Fortune 1000.

Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Robert G. Cooper, of both Product Development Institute and Stage-Gate International. He has spent more than 20 years researching and developing innovation best practices and working with organizations in product innovation. He is a prolific author having coauthored eight books including the popular ‘Portfolio Management for New Products, 2nd Edition’ and has published more than 60 academic articles. Dr. Edgett is a former Professor of the Michael G. DeGroote School of Business, McMaster University in Ontario and is a Faculty Scholar at the Institute for the Study of Business Markets (ISBM) at Penn State University.

About Product Development Institute
Product Development Institute is dedicated to helping companies improve their approach to new product development and portfolio management. The Institute has conducted some of the world's most comprehensive research and best practices in new product development - research that has led to some of the most important discoveries in product innovation such as: the widely used Stage-Gate® system; the concept of New Product Portfolio Management; and the Innovation Diamond™ Framework.

Stage-Gate® is a registered trademark of Stage Gate, Inc.
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