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World Renowned Innovation Expert, Dr. Robert G. Cooper, states that ‘true innovation is the key to success’ in a recent interview

ANCASTER, ONTARIO, CANADA - April 09, 2010 - In a recent interview with InnovationManagement, Dr. Robert Cooper stated "true innovation is the key to future success”. For companies to succeed in innovation, Cooper’s advises that “there are no quick fixes and no easy answers for succeeding at product innovation. Fads and ‘hot topics’ come and go, but in the long run, it’s back to basics”.

In the interview Cooper stresses that the basic and most important factors in creating an innovative organization, is focusing on the four points of performance that drive a business’s innovation success - The Innovation Diamond™:

  1. A Product Innovation and Technology Strategy for the Business - Deciding on the markets, technologies and platforms that are most important to the company and creating a product innovation strategy to guide your efforts.
  2. Portfolio Management: Strategic Resource Commitment - Selecting a short list of high-value projects in the right strategic arenas.
  3. High Quality Idea-To-Launch System - Driving winning ideas from inception to launch with speed and killing poor ideas early using a robust Stage-Gate process.
  4. Right Climate, Culture and Leadership - Treating product innovation as if it were an organization-wide sport by empowering cross-functional teams and assigning accountability.

His latest book, Product Innovation and Technology Strategy, is a practical solution to help companies achieve ‘true innovation’. It is a step-by-step guide to developing and implementing an effective product innovation strategy and is a must read for executives who need to impact business performance through product innovation. To order a copy of Product Innovation and Technology Strategy, visit or our Media Page.  

About Robert G. Cooper

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA. Visit Stage-Gate International at  for more on how to improve your approach to new product development.

For speaker and media inquires contact:
Michelle Jones, EVP
T. 905-304-8797
F. 905-304-8799

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Product Development Institute

Product Development Institute is dedicated to helping companies improve their approach to new product development and portfolio management. The Institute has conducted some of the world's most comprehensive research and best practices in new product development - research that has led to some of the most important discoveries in product innovation such as: the widely used Stage-Gate® system; the concept of New Product Portfolio Management; and the Innovation Diamond™ Framework.

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