World Renowned Innovation Expert, Dr. Robert G. Cooper, states that ‘true
innovation is the key to success’ in a recent interview
ANCASTER, ONTARIO, CANADA - April 09, 2010 - In a recent interview with InnovationManagement,
Dr. Robert Cooper stated "true innovation is the key to future success”. For
companies to succeed in innovation, Cooper’s advises that “there are no quick
fixes and no easy answers for succeeding at product innovation. Fads and ‘hot topics’ come
and go, but in the long run, it’s back to basics”.
In the interview Cooper stresses that the basic and most important factors in creating
an innovative organization, is focusing on the four points of performance that drive a
business’s innovation success - The Innovation Diamond™:
- A Product Innovation and Technology Strategy for the Business - Deciding
on the markets, technologies and platforms that are most important to the company and
creating a product innovation strategy to guide your efforts.
- Portfolio Management: Strategic Resource Commitment - Selecting
a short list of high-value projects in the right strategic arenas.
- High Quality Idea-To-Launch System - Driving winning ideas from
inception to launch with speed and killing poor ideas early using a robust Stage-Gate
- Right Climate, Culture and Leadership - Treating product innovation
as if it were an organization-wide sport by empowering cross-functional teams and assigning
His latest book, Product
Innovation and Technology Strategy, is a practical solution to help companies
achieve ‘true innovation’. It is a step-by-step guide to developing and
implementing an effective product innovation strategy and is a must read for executives
who need to impact business performance through product innovation. To order a copy
Innovation and Technology Strategy, visit www.prod-dev.com or
our Media Page.
About Robert G. Cooper
Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the
business world today. He pioneered the original research that led to his many groundbreaking
discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost
80% of North American companies, it is considered to be one of the most important discoveries
in the field of innovation management. He has spent more than 30 years studying the practices
and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled
the world’s most comprehensive research on the topic. His presentations and practical
consulting advice have been widely applauded by corporate and business event audiences
throughout the world making him one of the most sought-after speakers.
A prolific author, he has published more than 100 academic articles and eleven books,
including the best selling Winning at New Products, 3rd Edition. He is the recipient of
numerous prestigious awards including the Crawford Fellow from the Product Development
and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research
Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management
at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada
and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn
State University in Pennsylvania, USA. Visit Stage-Gate International at www.stage-gate.com for
more on how to improve your approach to new product development.
For speaker and media inquires contact:
Michelle Jones, EVP
Media Link: http://www.prod-dev.com/media.php
Product Development Institute
Product Development Institute is dedicated to helping companies improve their approach
to new product development and portfolio management. The Institute has conducted some of
the world's most comprehensive research and best practices in new product development -
research that has led to some of the most important discoveries in product innovation such
as: the widely used Stage-Gate® system; the concept of New Product Portfolio
Management; and the Innovation Diamond™ Framework.