The Stage-Gate^® Process –

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Celebrating 20 Years of Innovation Performance

ANCASTER, ONTARIO, CANADA – February 18, 2005 - A milestone is celebrated as the Product Development Institute, 2005 marks the 20 year anniversary of the authentic Stage-Gate^® process. Created by Dr. Robert G. Cooper, the world’s foremost expert in Product Innovation, the 1st Generation Stage-Gate process made its debut in 1985. Since then, the Stage-Gate process has revolutionized the way companies innovate and develop new products and technologies. No other approach to Product Innovation has achieved such well-documented success over a period of 20 years.

Today, nearly 75% of North American organizations are using a Stage-Gate process to drive Product Innovation largely due to the widely available, best selling book ‘Winning at New Products’, 3rd Edition. In January 2005, a commercially available Stage-Gate Process Manual has become available specifically for those organizations who wish to advance their Stage-Gate process performance as a competitive advantage thus requiring a much more sophisticated level of intellectual property beyond that shared by Dr. Cooper in his books.
The collective works of Dr. Cooper and Dr. Edgett are highly regarded world-wide and are considered to be the leading source of knowledge in Product Innovation.

• Thought-leadership: Dr. Cooper and Dr. Edgett have been instrumental in discovering and introducing world class solutions such as the Stage-Gate Process for Technology Development, the concept of Portfolio Management for New Product Development, and the Product Innovation and Technology Strategy framework.
• Key Research: Dr. Cooper and Dr. Edgett are responsible for leading one of the world’s largest and most comprehensive ongoing research studies, the NewProd™ Research Series. This series has produced one of the most important discoveries in the industry to date - uncovering the key discriminators between new product success and failure.
• Best Selling Publications such as Best Practices in Product Innovation which reveals the impact of performance drivers on innovation and contains in-depth case studies of top performing organizations such as Exxon, Bausch & Lomb and Kraft Foods.

About Product Development Institute

Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives and managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge base on product development best-practices in the world.

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