R&D Ideas for Small Businesses
ANCASTER, ONTARIO (February 28, 2010) - In a recent article published by the Toronto Star, Dr. Scott Edgett CEO of Stage-Gate
International claimed "spending on research and development in a recession
can be a Catch-22 for many small businesses. His advice “…the real
trick to success is being able to focus companies’ scarce resources on the
right projects to enjoy a competitive edge when the economy rebounds.”
His latest book, Product
Innovation and Technology Strategy, is a practical solution to help companies
focus better. It is a step-by-step guide to developing and implementing an effective
product innovation strategy and a must
read for executives who need to impact business performance through product innovation.
To order a copy of Product
Innovation and Technology Strategy, please visit www.prod-dev.com.
Companies that invest in product innovation in hard times gain a competitive edge
for future growth. To innovate in hard times doesn’t mean spending money;
innovation often involves redeploying existing resources by allocating scare resources
to new research and development and seeking auxiliary markets to enter.
To help small business leaders innovate, the most important factors in creating
a successful and innovative company are: having a clearly defined and communicated
business strategy, making the right investments decisions and having the right
climate, culture and leadership - perhaps the most difficult to achieve.
About the Authors
G. Cooper and Dr. Scott J. Edgett are recognized as the world’s foremost
experts in the ever important field of product innovation. The creators of the
world’s most widely implemented innovation process, Stage-Gate®, their
best practices research and resulting methodologies have led to some of the most
important discoveries in product innovation today. They were the first to pinpoint
what discriminates the winning products from losing products, to build the most
accurate product success predictive tool, and the first to introduce the concept
of portfolio management for new products. Their collective works are considered
to have achieved the most powerful impact on performance in product innovation
today. Visit Stage-Gate International at www.stage-gate.com for more on how
to improve your approach to new product development.
For book inquires contact:
Izabella Lis, Product Manager