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Innovation Scholar Dr. Robert G. Cooper Featured in the Third Edition of the PDMA Handbook of New Product Development

ANCASTER, ONTARIO, CANADA (February 15, 2013) - The Product Development Institute announces that Dr. Robert G. Cooper is featured in the Product Development and Management Association’s Handbook of New Product Development. Dr. Cooper’s article “New Products - What Separates the Winners from the Losers and What Drives Success” provides product development professionals with the critical success factors at the project and business level, and uncovers some of his latest benchmarking study results. This article gives product development professionals insights into the achievable performance levels in product innovation, as well as the best practices in new product development today.

The PDMA Handbook of New Product Development provides a comprehensive, updated picture of what managers need to know today for effective product management. The Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts.

For more information, please contact:

Michelle Jones
Executive Vice President, Global Growth
Stage-Gate International

About Dr. Robert G. Cooper

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

A prolific author, he has published more than 100 academic articles and eleven books, including his latest book, Winning at New Products: Creating Value Through Innovation, 4th Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.

About Product Development Institute
Product Development Institute is dedicated to helping companies improve their approach to new product development and portfolio management. The Institute has conducted some of the world's most comprehensive research and best practices in new product development - research that has led to some of the most important discoveries in product innovation such as: the widely used Stage-Gate® system; the concept of New Product Portfolio Management; and the Innovation Diamond™ Framework.

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